Luu Nguyen
Marketing Intelligence Leader with 15 years turning fragmented, scattered marketing data into real-time, decision-ready intelligence, then using it to move conversion and revenue.
90%
of reporting
automated
automated
+63%
YoY acquisition
revenue
revenue
28 → 33.4%
funnel
conversion
conversion
8–10 h
analyst time
saved / week
saved / week
Education
MSc Marketing, Sales & Services
IAE Paris – Sorbonne Business School
2020 – 2022
BA Public Relations & Communication
Van Lang University
2007 – 2011
Skills
Marketing Intelligence
Growth & MarTech
Enablement
Experience
Co-Founder & Content Creator
MarketingIntelligence.vn
- Educational content strategy, training, and public speaking on marketing intelligence.
- Community building, brand management, and MarTech platform operations.
Senior Manager, Digital Marketing cum Marketing Intelligence
Vietnam Australia International School (VAS)
Marketing Intelligence · 2023–2026
- Built a Marketing Intelligence System & Framework that automated 90% of reporting, saving the team 8–10 hours a week.
- Turned fragmented, multi-source data into real-time dashboards and agile decisions — lifting lowest-funnel conversion from 28% to 33.4% and driving a 63% YoY rise in digital-acquisition revenue.
- Owned the analytics stack end to end: BigQuery, SQL, GA4, Power BI, Looker.
Digital Marketing · 2018–2023
- Led digital performance strategy and execution across omnichannel media — Google, Meta, TikTok, and SEO.
- Drove brand acceleration and innovation; led and mentored the marketing team and aligned closely with sales and commercial.
Brand Manager
Bioderma (distributed by Tedis Vietnam)
- Achieved 150% YoY sales-revenue growth by optimizing the product portfolio and go-to-market strategy.
- Used hero products to lift new-SKU visibility, reallocated A&P to grow overall volume, and opened e-commerce and retail channels for OTC and high-potential ETC lines.
Digital & Social Media Manager
Clever Ads · Mirum · Edelman
- Digital strategy and client advisory, performance marketing and data analytics, content strategy and creative direction, and team management.