Customer insights, marketing analytics, and the strategic thinking behind smarter decisions. Where data, research, and frameworks come together to sharpen the bets you make.
In 1995, Continental Airlines ranked dead last in every airline performance metric. A simple personalized apology letter campaign, powered by just two datasets, transformed the brand from America’s most hated airline into one of its most beloved, with an 8% increase in customer lifetime value.
Your TikTok Ads ROAS jumped from 5.2 to 7.0, yet overall revenue barely moved. The culprit: channel cannibalization and attribution ghosts. Learn how incrementality testing reveals the true lift your ads deliver.
Data storage costs have dropped over a million-fold since 1950, yet most marketers still struggle to turn raw data into actionable insights. This article maps a three-stage maturity path from low maturity to data-driven growth.
Dashboards monitor in real time; reports analyze in depth. Most marketers use them interchangeably and lose value from both. Learn how to structure dashboards around decision-making flow and automate reports.
Google’s Chief Data Scientist says trust your first instinct when data is ambiguous. A former CIA officer says never trust your gut. Who is right? Both, and the real question is how to combine data and intuition effectively.
The belief that you need a Data Analyst, a Data Warehouse, and professional dashboards before you can start analyzing data paralyzes most marketing teams. Agile Analytics flips this mindset: start with one question, use the tools you already have, and iterate.
