Agile Learning: How Marketers Learn Data Skills Without Burning Out
Have you ever started a new course full of fire, only to feel the momentum fade after two weeks and […]
Analytics & Research, The Brain
The 4 Pillars of a Marketing Intelligence System in the AI Era
In the previous issue, “AI in Marketing: The Age of Chaos”, I named the three big challenges facing marketing today:
Data Reasoning Traps That Make Data-Driven Marketing Fail
Many marketing teams have plenty of data and beautiful dashboards, yet still make decisions on gut feel, because the problem
Marketing in the Age of Chaos: 3 observations and the sustainable way forward
AI fabricates a few numbers in a report, the marketer confidently reads insights out of those very numbers, and confidence scales faster than truth. The flawed report becomes the base for a plan, the flawed plan becomes the base for a decision, one hallucination breeds the next, until there is a real collapse, big or small.
One Letter, Two Datasets: How Continental Airlines Went From Most Hated to Most Loved
In 1995, Continental Airlines ranked dead last in every airline performance metric. A simple personalized apology letter campaign, powered by just two datasets, transformed the brand from America’s most hated airline into one of its most beloved, with an 8% increase in customer lifetime value.
Marketing Is the Biggest Victim of Data Fragmentation. Here Are 5 Steps to Fix It
Sales has CRM, accounting has ERP, HR has HRM. What does Marketing have? Dozens of Chrome tabs, scattered Excel files, and a patchwork of tools. Here is a practical 5-step framework to centralize your marketing data, starting from zero cost and zero engineering.